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Author: Dinesh Srinivasan

Dinesh Srinivasan is an enterprise technology maven with CRM, CPQ, and Analytics consulting and implementation as his focus areas. With 24 years of diverse experience in the Information Technology space, Dinesh is known for providing leading-edge technology solutions to treat operational challenges across all sectors and especially those that accelerate economies. In his spare time, he likes to share his experiential knowledge with netizens and marketing professionals to navigate the sector better and to ultimately lead with innovation. He can be reached at LinkedIn

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BUSINESS CONTINUITY AND SOCIAL RESPONSIBILITY - CRM MAJORS AMID PANDEMIC​

The best brands combine ‘commerce, customer, and conscience’. – Giles Lury, The Value Engineers The corporate world like every section of our global community is hoping that COVID-19 has a…

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COVID-19 and our Collective Response

Soon after WHO declared Covid-19 a pandemic, there’s a lot of anguish about decelerating sales, weak customer demand, GST rates, credit crisis, digital disruption, amendments in policies, barriers in global…

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The Inevitable Change - From Zoho CRM API V1.0 to V2.0

To understand why you should be making this move, it is essential to understand what exactly is an API? Application Programming Interface/API is a set of functions and procedures allowing…

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CRM Trends and Salesforce Growth Strategy - Reexamined

Modern CRM or CRM for the past few years is being delivered in the ambit of Software-as-a-Service (SaaS) and is expanding rapidly into the burgeoning consuming yet developing markets along…

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Website & CRM Integration

The ultimate goal of every organization is providing customer satisfaction. Regardless of the size of the business, every company has a dedicated team solely responsible for customer support and keeping…

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Cloud Vs On-Premise CRM Solutions

Can you imagine the number of businesses using CRM tools that play a crucial role in their customer management? There are thousands of companies who came into the business map…

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