Eastern Hay – CRM to manage Customer Engagement process

Business Challenges

  • Existing ERP solution was not producing the desired results.
  • Centralized CRM platform was needed to support the customer engagement process.
  • Inquiries generated through email/website were not being addressed as there was no system to store, search and prioritize them.
  • Existing customer’s complaints & issues were not recorded and addressed resulting in poor customer satisfaction.
  • No capability to track Orders, Invoices & Payments.