Eastern Hay – CRM to manage Customer Engagement process

Business Challenges

• Existing ERP solution was not producing the desired results.
• Centralized CRM platform was needed to support the customer engagement process.
• Inquiries generated through email/website were not being addressed as there was no system to store, search and prioritize them.
• Existing customer’s complaints & issues were not recorded and addressed resulting in poor customer satisfaction.
• No capability to track Orders, Invoices & Payments.

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