Eastern Hay – CRM to manage Customer Engagement process
- Existing ERP solution was not producing the desired results.
- Centralized CRM platform was needed to support the customer engagement process.
- Inquiries generated through email/website were not being addressed as there was no system to store, search and prioritize them.
- Existing customer’s complaints & issues were not recorded and addressed resulting in poor customer satisfaction.
- No capability to track Orders, Invoices & Payments.