Survey Module – A Unique approach towards FMCG Sales

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“A man’s feet must be planted in his country, but his eyes should survey the world.”
(George Santayana)
 
“According to a recently released Accenture Strategy study customers in the FMCG retail sector were the most prone to switching (most likely due to the ease of doing so), with 30% reporting having switched providers due to poor service & product availability issues.”
This data shows that a survey has provided an actual picture of business downfall in FMCG retail sector. The company faces lot many other problems in this particular sector which cannot be monitored such as:

  • Competitive pressure.
  • Untapped market.
  • Demoralized sales team.
  • Lack of new sustainable market strategy for Product.
  • Products subject to seasonal restrictions.
  • To overcome these points, it is required that companies shall know the pulse of the market and to do so they require the information which can be collected by organizing “A Survey”.

What is a Survey? How will it be organized?
Survey is a process by which analysis of an item/ Product’ reliability strength, weakness is done by collecting information through a methodology from various people. The term survey is often used to mean ‘collect information’. Survey is performed by a set of people targeting a particular number or segment using a set of questions based upon the product/market characteristics.
Who is Surveyor? How can a survey team be created?
Surveyor can be a skilled person with specialization who can plan, collect and submit the information gathered. The data collected normally revolve around organizations or people buy, need, do or think and the reasons why Survey team can comprise of ideally experienced sales persons who can gather data or nowadays MBA freshers or students doing projects can also be recruited to carry out a survey process.
Why do we do Survey? Or what is the need of Survey?
Through this process, Companies can gather information of their field sales staff, whether they are doing their work properly or not.
How Effective and scalable are their products?

  • Are there any challenges faced by retailers in selling the products?
  • Is there any quality issue in our product?
  • The popularity of product among a range of products and so on…

Survey Target Area & Target Questions-
Why do we need to define a target area and questions?

  • To ensure the right information is gathered.
  • Geographically results and performances vary.
  • Precise target questions help in furnishing proper data.
  • Target Questions shall be dynamic as well accurate.
  • To identify and select questions for a survey will always be on the need basis.
  • What do we gather from a Survey?
  • Companies can gather information of their field sales staff, whether they are doing their work properly or not.

How Effective and scalable are their products?

  • Are there any challenges faced by retailers in selling the products?
  • Is there any quality issue in the product?
  • The popularity of product among a range of products and so on…

What is the need of Survey?

  • Add times retailer doesn’t want to share his grievances with the TSI.
  • Sometimes field sales staff books only orders but doesn’t address any issues.
  • Ratings of a product or retailer are not possible on the feedback of a TSI.
  • Sometimes after repetitive visits retailer doesn’t give any order and we don’t know the reason.
  • There is no possibility of mutual understanding among retailer and surveyor so the chances of the accuracy of data gathered are high

 
Automated Survey Module – a different Approach-
survey-module
A software based on Survey module can help to automate the traditional manual survey process.
It can add dynamism to the process & its outcome.
We can gather information about a particular product, Retailer, stockist and Headquarter etc.
Questions sets can be automated.
It can also support the complaint redressal system.
It can come in handy as a mobile app.
Benefits of Automated Survey Software
It will be dynamic and no retailer or distributor will ever be left out.
Retailers can be categorized and so the questions can.
Geographically it can be segregated.
A survey program can be generated periodically.
Conclusion-
There are manual conventional techniques and practices which are incredible like survey itself, but when it is automated and feature enabled like survey software, the results will be outstanding and the Survey module can be a revolution in the FMCG software category.
If you are planning to manage your Sales then you land on the right page.  Our Sales Force Automation (SFA) Development team will understand your business and will suggest which approach suits to your requirement. For More Info Call us- +919755633444, 0731-4274230. or feel free to reach @ info@advanz101.com,
we would be happy to answer your questions.

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