Improves Productivity : A CRM tool makes manual tasks obsolete, which helps to improve resources productivity. Rather than spending time manually adding each tasks, team members can use their time to execute on their assignments and they would rather focus their energy on client activities than on administrative tasks.
Identify Buying Motives of Customer : A CRM can frame a lead’s needs and pain points through its inception point’s behaviors. Once you identify the buying behavior of customers, you can then concentrate on matching your offerings/product’s benefits which matches to your buyer’s true motive. For example you can pinpoint to your prospect’s problems through content marketing solutions, like blogs, articles, Online surveys, questionnaire or downloadable resources and by analysing their surfing trends later. This enables the marketing team to understand where to focus future strategy and the sales team to create follow-up strategies to those pain points and ultimately win more business.
In-depth Prospect & Client Profiling : Information needs to be shared and accessible across an organization because silos can create gaps that result in lost information. So anyone that interacts with a prospect needs to be able to quickly reference a complete profile of who that person is, his history with the organization and what others from the team have already discussed with him from a centralized location. A CRM gives a single information source, in which changes and updates are reflected immediately and used effectively.
Nurture Leads & Boosting Sales Pipeline : Not every lead is going to be ready to convert and start a project when they first visit a website but that doesn’t mean that they can’t be converted into clients. Using client information that is housed in a CRM, sales professionals can create a plan to strategically communicate with a potential client, slowly building a relationship based on trust. This lead nurturing and management will make for a continuous flow of business.
Track Team performance : Using in-built capabilities to monitor team activities, set targets, ensure accountability, track achievements, and reward high performers one can easily track the team performance and map the right resources with right competency for the right task.
Integration of Social Media Data : Every action people take online creates data. Each interaction, email signup, survey question and social engagement helps you learn more about your target audience and create customized online experiences that can influence sales pipeline. By integrating CRM data with social data, you can enhance your ad targeting to reach your audience more effectively.
Effective Documentation of Business processes : Any business strategy be it marketing, Advertising or Sales first starts as a thought in a professional’s mind, and later find its way on a piece of paper. But scaling the sales strategy through word of mouth is not exactly effective. To be the most useful, all that information has to be built into a system that documents the stages, the activities, and when you’re supposed to do them. Implementing a CRM helps you in defining the sales stages which not only helps to firm up the process for the current team working on any project, but also for future resources and forecasting.
Automates and Reduces Data Entry : CRM systems help streamline and reduce the amount of data entry that sales professional have to perform on a daily basis. With syncing and auto-population features CRM lessens or eliminate enormous amount of typing, copying, and pasting around the burden of spreadsheet data entry.
Improved Forecasting : By implementing a CRM software organizations can dramatically increase the accuracy of their reporting and forecasting. Instead of using Excel formulas or manual calculations, a CRM system automatically assigns the proper value to a deal based on what stage it’s in.
To achieve above mentioned benefits and to be in the market in this competitive era of business an efficient, effective and smart CRM solution is required by every Media/Advertising Industry. But what are the features of a good CRM which can compete with all the necessary challenges of market and Industry trends ?
A good CRM can be the backbone of any business to manage opportunities and deliver consistent business value and results to the end customers. It also gives the ability to track, engage and report on opportunities to the team to have a clear picture of the business. Our Clients & Professionals using our CRM implementation services witnessed an overall increase in sales after implementation. CRM implementation makes it possible to manage the sales pipeline more efficiently and effectively, from opportunity to prospect then to customer ultimately leading to more sales, more upsells, and better long-term customer retention. Plus, when sales is integrated with day-to-day business, you get a better picture of the overall health of your business.
If you are a Media/Advertising company that would like to integrate an efficient CRM solution into your Marketing & Sales processes a good suggestion is to take professional advice from a CRM Expert who can explain you which kind of CRM Solution is most suitable to your business. You may avail consulting services from Advanz101 Business Systems. Alternatively, if you want a professional to work with you one-on-one, Advanz101 Consulting is what you need to hire a consultant to get the job done.