Web-to-Lead Integration with CRM for a Revenue-on-Demand Platform
About Client
NOW Corp enables businesses to get paid immediately, through its innovative payment system, NOWaccount. This system enables businesses to get their actual revenue instantly allowing them to get more business without the pressure and risk of being a free bank to their business and customers.
Challenges
- NOW Corp was seeking Web to Lead integration with its MS Dynamics CRM.
- Lack of a provision to pull data from the existing CRM and store in an external database.
- Now Corp was looking for a system to connect business to payees by capturing all relevant payment details.
- Absence of a system to capture and centralise customer queries and issues in the existing CRM.
- Absence of a system integrator to outsource maintenance and support of their CRM platform.
