A Salesforce based multitasking platform for Australia’s marketing and advertising industry
HELIO is a comprehensive offering from the HEARD Corporation for Australia’s advertising industry. They approached ADVANZ101 with a blueprint in mind to build a platform on Salesforce for media space sellers, buyers, and third party agencies. Some of the key requirements and challenges that were overcome:
- A storefront i.e. a public access website for different users to Login and access the platform.
- Three distinct yet interconnect and interoperable sections on the platform for Sellers, Buyers, and Third party agencies as communities.
- Functionalities to manage inventory i.e. advertising spaces across mediums.
- A seamless connectivity between seller/buyer/third party agency, time slots/advertising duration, and campaigns.
- Absence of campaign performance measurement tools and holistic market views or representations.
- Absence of a billing mechanism for all stakeholders.