Business Challenge :

• Need for sales cycle management system.

• Need for newsletters, emails, offers, and alerts to past, current & future customers system.

• Need to manage, monitor performance of staff and managers system.

• System for 360 views of inbound & outbound leads.
• System for customer support to handle complaints & feedback.
• System for guest visitors or members of the gym to register and manage their gym visits.
• System for club managers to track the daily sales, fitness & gym.

Business Solution:

• Proposed CRM as Suite CRM for end-to-end sales management.
• Appointment scheduling system was customized in Suite CRM.
• Exported and sanitized the data from several sources in Suite CRM.
• Implemented several workflows as per the business requirements.
• Dashboards for 360 views of Leads, Customers data.
• Email campaigns from Suite CRM with subscribe & unsubscribe links.

Benefits Delivered:

• Provide a single view of all club members/contacts and business information to Gold’s Gym UAE’s users, both internal and remote.
• Provide extensive reporting and management capabilities of Gold’s Gym UAE’s activities and interactions with contacts and CRM users.
• Provide a centralized system that can integrate with other systems in the future, bringing in and sharing back data.
• Provide a system that can be easily modified and grown in the future without requiring extensive re-configuration or development.
• Co-working with AAHG internal business teams, hosting infrastructure team and technical team.

Project Overview:

AAHG group was looking to implement CRM in its group companies. Gold’s Gym UAE in one of the first companies to launch an internal CRM allowing them better management of leads, contacts and inquiry processes. It is also envisaged that CRM should be able to integrate with other systems, both current and future, to take full advantage of data sharing and reporting.

Technology: Suite CRM, MySQL, Java.

Other Tools:

•    MS Outlook

•    Alcatel

•    Social Media

•    Perfect GYM

•    Techno GYM

Team Size: 5

Implementation Model: Agile

Engagement Model: Onsite/Offshore